Above the Fold

The term “above the fold” originally comes from the newspaper industry and refers to the upper part of a newspaper that is visible when it is folded. In web design, “above the fold” refers to the visible area of a web page that is visible without scrolling.

“Above the Fold” has its roots in print, where it was used to highlight the most important content of a newspaper. This area was crucial to attract readers' attention and persuade them to buy the newspaper.

In web design, “above the fold” refers to the part of a website that visitors immediately see without scrolling. This area is crucial for attracting users' attention and conveying important information quickly.

Key elements that should be placed “above the fold” include:
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• Headline and subtitle
• Important CTAs (call-to-actions)
• Logo and navigation menu
• Main images or visual content

The “Above the Fold” area has a significant impact on user behavior:

• Users often decide within seconds whether to stay on or leave the website based on what they see in the “Above the Fold” area
• A clear and appealing “above the fold” area can win users' trust and motivate them to keep scrolling and consume more content
• Placing important information and CTAs “above the fold” can increase the likelihood that users will notice and respond to it